
The music video was shot back in March 2010 in a Rio de Janeiro slum area with Melina Matsoukas as a director and Alicia's husband Swizz Beatz as a producer. One of the scenes was filmed at the Morro da Conceicao shantytown, which became renowned worldwide after Michael Jackson filmed "They Don't Care About Us" music video there.
The music video was supposed to be premiered a month after the filming, but got delayed due to a so-called unfinished editing. Following the lukewarm reviews of her album "The Element of Freedom" where the song appears, it was later put on hold for an indefinite time. Instead, she dropped "Un-Thinkable (I'm Ready)" video which features Drake reportedly to boost the CD.
source :aceshowbiz
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